Working group bicycle-friendly municipalities in Bavaria e.V.
With the assignment as coordination office of the association of bicycle-friendly municipalities in Bavaria e.V. (AGFK Bayern e.V.) in 2013 and again in 2016, we were given the task of supporting a network of initially 38 municipalities.
The aim is to encourage more people to switch to cycling in everyday traffic. For this purpose, we develop innovative public relations, create specialist media and organise various events.
The target group is experts from administrations and other institutions. At the same time, we advise the management of AGFK Bayern on matters of strategic orientation.
Together with the management of AGFK Bayern e.V., we have succeeded in decisively strengthening the position of the wheel in public and political discussion at the municipal and national level.
The association – which has grown to more than 60 members, representing more than 5.5 million people in Bavaria – has thus developed into one of the most important cycling policy players in the Free State within a very short time. More information can be found here.
At a glance
Client: Working Group Bicycle-Friendly Municipalities (AGFK)
- Coordination Office
- Project and public relations
- Campaign development
- Strategic consulting and development
Photo Header: Tobias Hase