City cycling Munich
The cycling campaign for a good climate.
The “STADTRADELN – Cycling for a Good Climate” is a nationwide bicycle competition of the Klima-Bündnis e.V., which has been held annually since 2008. The aim of the campaign is to promote cycling, to make fun of cycling and to contribute to climate protection. With the help of the campaign, municipalities succeed in making sustainable mobility a city talk. An abstract theme becomes a concrete experience for the citizens.
In a self-selected period of 21 days between May and September, local authorities are asked to encourage their citizens to cycle through communication measures. In 2018, the STADTRADELN took place for the eleventh time and almost 900 municipalities and almost 300,000 cyclists took part throughout Germany.
Green City Experience has been implementing the STADTRADELN for the state capital Munich since 2012 and is the coordination office of the campaign during the project period.
For this purpose, Green City Experience develops a communication concept consisting of print products and social media content in advance, takes care of the participant management and organizes smaller events to activate the citizens.
The campaign concludes annually with an award ceremony at which the most active teams are honoured with non-cash prizes by the City of Munich. In the nationwide ranking of municipalities, the state capital Munich has been consistently in the top 10 for ten years. Since 2018, Green City has also been supervising the Munich school cycling for the state capital.
At a glance
Client: Capital Munich, Department of Urban Planning and Building Regulations
- Network control
- PR & Social Media Support
- Event management
Photo Header: Climate Alliance